← Articles

A good analysis starts with a question. Where should you look for potential customers? Which region deserves a technical visit? Which alternatives should move forward to the next stage of a study?

This guide suggests a way to organize these questions in the ePowerBay Map, from selecting layers to comparing results.

1. Define your objective before selecting layers

Start by choosing the region and the decision you want to support. This helps you avoid filling the screen with information unrelated to your work.

For example, a commercial team may investigate where to focus its prospecting efforts. An engineering team may look for alternative locations. An investor may organize an initial shortlist of opportunities.

Tip: write a simple question to guide your analysis: “Which locations in this region deserve a closer assessment?”

2. Choose information according to your market

The catalog includes topics such as generation, transmission, distribution, electricity retail, electric mobility, data centers, land information, and territorial constraints.

Here are some ways to organize your investigation:

Generation and energy storage

Combine projects, electrical infrastructure, and geographic characteristics. A location analysis mode is available for BESS.

Example: prepare a list of locations for assessment and record why each one should move forward to a dedicated study.

Transmission and grid connection

Explore substations and transmission lines. ONS layers include Subestação ONS, LT Corrente Alternada ONS, and LT Corrente Contínua ONS.

Example: choose two regions and organize the questions your grid connection team will need to answer for each alternative.

Distribution and distributed generation

Explore networks, transformers, consumers, and distributed generation, according to the permissions available.

Example: define an area of operation and plan a sequence of visits or surveys, applying the same criteria to every location.

Free electricity market and commercial prospecting

Combine consumer information with distribution utilities and geographic data.

Example: divide your sales territory into regions and prioritize outreach. Then complement your selection with information about each potential customer’s profile.

Electric mobility

Combine charging stations, roads, and electrical infrastructure.

Example: select candidate locations for a new installation and prepare a field assessment covering access, traffic, and expected usage patterns.

Data centers

Combine data centers, electrical infrastructure, fiber optics, and geographic information.

Example: create an initial shortlist of candidate sites and organize the requirements that must be confirmed before negotiating a property.

3. Explore the surroundings and review the details

Search for a location, combine layers, review attributes, and use filters where available. Adjust transparency and check the legends.

As you explore, distinguish what you have identified on the map from what still needs confirmation. This makes the next stage of your work clearer.

Tip: keep three notes for each location: strengths, questions, and information still needed.

4. Compare alternatives using consistent criteria

Use measurements, on-screen comparison, and location analyses to explore alternatives.

Before comparing, define which criteria matter most to your decision. Avoid assessing one region solely by infrastructure and another solely by proximity to customers: the comparison should follow a consistent approach.

Example: create a table with the location, analysis objective, favorable aspects, and checks required. This helps your team discuss alternatives more clearly.

[Imagem 5 — Duas alternativas comparadas, acompanhadas de um quadro com os critérios de avaliação.]

5. Bring the analysis into your work

Import your geographic files and export the data or geographic subsets permitted.

When preparing a presentation or report, record the objective, the area studied, and the references used. This makes review easier and helps prevent a preliminary assessment from being interpreted as a definitive conclusion.

The next step should address the questions raised: a site visit, a technical consultation, a commercial assessment, or a specialized study.

Access now →