Automatic Prospecting: find consumers and their business information faster
The new ePowerBay solution automates consumer identification, gathers commercial and registration information, and lets you track and export results.
From selecting consumers to identifying businesses
Identifying the company associated with a consumer unit is an important prospecting step. Beyond understanding its electrical profile, you need to discover which establishment operates at the address and gather information to investigate the commercial opportunity.
ePowerBay Automatic Prospecting was developed to speed up this work. Define your target audience, specify how many credits to use and follow consumer identification in the background.
The solution connects selection by electrical characteristics with establishment and business data searches, helping your team spend more time analyzing opportunities.
Select the audience that fits your strategy
Start by choosing the voltage group and dataset year. Then combine filters to direct prospecting, including:
Distribution utility and city: define your geographic scope.
Consumption or demand: select a range suited to your target customer size.
Energy market: distinguish regulated-market and free-market consumers.
Tariff group and consumption class: refine the electrical profile.
Economic activity: focus on relevant business segments.
Peak-period consumption and self-generation: complement selection according to your strategy.
Filters are organized as cards. In Add filter, choose the criteria you want to use, while the count shows consumers available within the selection.
This lets you structure campaigns for different audiences instead of using a generic selection.
Identification continues in the background
After defining your selection and credit quantity, click Identify.
The platform creates a request and processes consumers in batches. The search uses location and establishment information to find matches and business data.
As results are found, you can consult establishment name, address, phone, website, CNPJ, legal name and trade name, where available. CNPJ is Brazil's business registration identifier.
Processing runs in the background. Continue using the platform and return to My identifications to follow progress.
Review results and deepen your analysis
The list shows each record's status and an identification confidence indicator. This helps guide review of the matches found; it is not a guarantee that all data is correct or current.
When CNPJ and registration information are available, open the CNPJ Card to consult legal name, trade name, registration status, economic activity and address.
Results help turn a consumer unit into an opportunity for the commercial team to investigate.
Before contacting a prospect, check the match between the establishment, address and business registration.
Control credit usage
The solution uses credits, with a balance associated with the company.
When starting a request, define the limit you want to use. Credits are reserved at the start, and charges count identified CNPJs that meet the solution's confidence criterion.
If processing ends before reaching the requested quantity, unused credits are returned to the balance.
The number of consumers searched may therefore exceed the number of identifications actually counted. Credit packages and purchasing are available on the same screen.
Export data for your team's work
In My identifications, consult the history and export results in Excel or CSV.
Exports bring together consumer unit data, establishment information, business identification and processing status. Where available, they also include distributed generation information associated with the consumer.
Export a single batch or combine multiple batches in one export without repeating the same consumer.
[Imagem 5 — Área Minhas identificações, mostrando pedidos, lotes e as opções de exportação em Excel e CSV.]
A new way to organize prospecting
Automatic Prospecting can support energy retailers, consultancies and service companies in selecting consumers for campaigns.
Use filters to define the audience, follow identifications and take the results into commercial qualification. The recorded profile and business identification are starting points: current circumstances and suitability for each offer still require confirmation.
To begin, sign in to your ePowerBay account and open Prospecting → Automatic Prospecting. The Guided tour introduces the screen's main features.